Find what people are searching for in your area

Have you tried this great Google tool yet? Google Trends Labs lets you search, find, and compare keyword search terms with others to see which ones are being searched for most.

Here’s a Google example from my area comparing: “Knoxville Real Estate”, “Knoxville TN Real Estate” and “Knoxville Homes For Sale”

google chart for knoxville tn real estate comparing search terms. Google Trends Labs

Comparing search terms results

The blue line above represents Google searches within the US for the keywords, “Knoxville Real Estate” which form the baseline at 1.00

The red line is for “Knoxville TN Real Estate which scored 0.45 or less than half the top keywords rank.

Last is the term, “Knoxville Homes For Sale” which is the keyword set the salesman below told me was the top search term for my area and it ranked 0.39

These results are for searches done within the United States for the year 2009. You can ask Google Trends Labs for most any combination of areas and time periods. Since I believe most of my searches originate in the US that was what I was most interested in.

I found this tool by accident while looking for most used keywords for real estate in my area. I had one of “those salesmen” call me several times trying to sell the proverbial “latest and greatest” keyword oriented website. Looks like Google’s results above doesn’t support his story.

Here’s what Google says about their new tool:

“1. How does Google Trends work? Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter, relative to the total number of searches done on Google over time.

We then show you a graph with the results – our Search Volume Index graph. Located beneath the Search Volume Index graph is our News reference volume graph. This graph shows you the number of times your topic appeared in Google News stories.

When Google Trends detects a spike in the volume of news stories for a particular search term, it labels the graph and displays the headline of an automatically selected Google News story written near the time of that spike.

Currently, only English-language headlines are displayed, but we hope to support non-English headlines in the future. Below the search and news volume graphs, Trends displays the top regions, cities, and languages in which people searched for the first search term you entered.”

Google Trends Labs is some pretty cool stuff from our friends at Google.

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